Sony Ericsson's tiny X8 Android-based smartphone is apparently already on the clearance shelves of O2, which is exclusive mobile phone carrier for the handset.
The device has only been out on O2 for a couple of weeks and its price has already been slashed from £130 to £100 on pay as you go.
Back in August 2010, it was rumoured to cost a staggering £340 unlocked even if back then, that kind of money would have bought a much better handset like the HTC Desire.
The handset comes with Android OS 1.6, Sony Ericsson's proprietary Timescape User interface, a promising one-touch navigation but is let down by a small 3-inch touchscreen with a QVGA screen resolution.
O2's decision to cut the price of the X8 might stem from the fact that there is a resurgent competition at this price with the likes of the Orange San Francisco, the HTC Wildfire and the Nokia C6 giving Sony Ericsson a run for its money.
The prices of both the Xperia X10 Mini and the Mini Pro have also been slashed with the former now available for £130 and the latter for £150.