Facebook co-founder Chris Hughes has launched Jumo, a social networking platform that allows people to connect with charitable and non-profit organisations working towards a good cause.
Hughes, who was the chief digital organiser for Obama's 2008 presidential campaign, says that the platform allows people to connect with their favorite causes and organisations that support them.
The platform is designed not only to help charitable and non-profit organisations to get donations but also to allow them to connect with people willing to support their cause.
According to The New York Times, Hughes believes that Jumo will be able to do for organisations what Yelp did for restaurants.
Starting with around 3,000 issues and groups, Jumo will allow people to create pages for their own causes and garner support from fellow members.
Jumo itself is a non-profit venture and will rely on donations and sponsorships from organisations.
“The more connected that individual is to an issue they care about, the higher probability there is they will stay involved over a longer period of time,” Hughes said in a statement.