Google is all set to venture into the lucrative ebook market with the launch of its own Google Editions ebook store.
The platform will be released in the US by the end of this year with an international roll-out planned during the first quarter of 2011.
Google Editions will allow users to purchase ebooks and access them from a range of ebook readers without restricting them to one single device.
Google will also allow retailers and book sellers to embed the Google Editions store on their websites in order to sell books.
No details about the revenue sharing model between Google and retailers have emerged.
Dominique Raccah, publisher and owner of Sourcebook, told the Wall Street Journal that: “Google is going to turn every Internet space that talks about a book into a place where you can buy that book. The Google model is going to drive a lot of sales. We think they could get 20% of the e-book market very fast.”