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Sky Secures Avatar 3D TV World Premier

Sky has secured the rights to screen Avatar over the Christmas period, making it the first channel in the world to broadcast the hit movie on 3D TV.

The film, which was a runaway success at the box office and swept this years Oscars, will be shown at 8pm on Christmas Eve via the company’s Sky 3D channel.

John Cassy, Sky 3D’s channel director, said of the deal: "Confirming Avatar in our Christmas line up for Sky 3D is a huge honour and fantastic news for customers.”

Cassy added: "We hope 3D will bring people together to enjoy a whole new television experience over this festive and special time of year."

Sky 3D will also be broadcasting all the major Premier League fixtures as well as Sir David Attenborough’s Flying Monsters, a documentary about pterosaurs.

According to Pocketlint (opens in new tab), Sky will additionally be screening Alice in Wonderland in 3D over the Christmas period, as well as all three Toy Story films in 3D.