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FTC Proposes "Do Not Track" Feature

The US Federal Trade Commission has proposed a "Do Not Track" feature for the web, that would prevent websites and online advertisers from moniterig users online activity.

According to The Register, the FTC has recommended that a "Do Not Track" feature be made, either in the form of a cookie or as a permanent function in a web browser that prevents advertisers from extracting user data for targeted advertising.

The FTC emphasised that companies should address the issue of online privacy and incorporate measures into their products and services to help users protect their privacy.

FTC Chairman Jon Leibowitz said during a press conference that: “Despite some good actors, self-regulation of privacy has not worked adequately and is not working adequately for American consumers. We deserve far better from the companies we entrust our data to, and industry as a whole needs to do a far better job.”