HTC has responded to criticisms that its latest Windows 7 handset suffers from attenuated mobile signals when held in a certain way.
It's quite telling that rumblings about the HTC HD7 have largely gone unnoticed, considering that when the Apple iPhone 4 was the subject of similar reports you would have thought the sky was falling in.
During that storm in a teacup, Steve Jobs himself was wheeled out in a special press conference to explain away the issue with a claim of inaccurate metering and to assure the iPhone-buying public that there was nothing wrong with the Holy Handset of Cupertino.
More column inches were dedicated to the notion that the iPhone 4 might have dropped a call once, most of them written by lazy hacks who had never even seen an iPhone 4 let alone used one on a regular basis. Apple's share price wobbled precariously and the company was forced to hand out shedloads of free cases to disgruntled owners.
Faced with a less impressive barrage of negative coverage, HTC has elected to issue a statement.
"Quality in industrial design is of key importance to HTC," the statement reads. "To ensure the best possible signal strength, antennas are placed in the area least likely to be covered by a person’s face or hands while the phone is in use. However, it is inevitable that a phone’s signal strength will weaken a little when covered in its entirety by a user’s palm or fingers.
"We test all of our phones extensively and are confident that, under normal circumstances, reception strength and performance will be more than sufficient for the operation of the phone when network coverage is also adequate."
We suspect that this statement might have cost significantly less than Apple's attempts to placate the public - but it remains to be seen if it proves as successful.