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Ofcom Report Hints At Death Of Traditional Television

Watching predetermined, fixed television schedule might be disappearing as a trend according to Ofcom’s fifth International Communications Market report as other technologies fragment the TV market.

The United Kingdom currently has the second highest number of households that have paid-for digital video recorders like Sky+ or V+ boxes with an estimated 7.8 million devices, up from 5.8 million a year before.

The report did not account for Freeview or Freesat DVRs as well as their HD counterparts which would have added a few more millions.

Ofcom's paper also highlighted the fact that almost a quarter of UK consumers now watch TV on the internet every week, more than any of the other 16 countries involved in the survey. An additional 20 per cent said that they had viewed TV content on the internet at least once before.

The information coincides with the survey MSN UK carried out on a sample of more than 100.000 UK citizens, one which found out that a quarter thought that traditional TV would be replaced by Internet viewing.

Interestingly, the high uptake of online content consumption is due mainly to the thriving video on demand market in the UK rather than down to broadband availability or speed.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.