Skip to main content

Mobile Ads Expected To Take Off In 2011

Reports suggest that 2011 will be a big year for mobile advertising, thanks to the proliferation of smartphones and tablet devices.

According to Reuters, advertising companies from Canada, Egypt and Poland have claimed that the mobile advertising market has started to gain momentum.

Andrew Osis CEO of Poynt, a mobile local search service provider, said to Reuters: "Across our markets we are getting this fall messages from advertisers that for 2011 they have created separate mobile budgets."

Advertisers are especially eager to get involved with the mobile market given the personal nature of handsets to consumers.

Reuters speculates that The US ad market will grow to $5 billion by 2015, up from $800 million this year.

Experts believe that mobile ad revenues have been hampered thus far by the limited functionality of some handsets.

Stephen Nathasingh, director of research organisation Vaxa Inc stated: "The newer phones and tablets will change that as the technology rapidly advances and lower prices drive higher adoption. Mobile advertising is at the beginning of an inflexion point".