Apple is reportedly set to launch the highly awaited Mac App Store, unveiled recently at the 'Back to the Mac' event, on 13 December.
According to Mac Rumors, an insider claims that Apple had told its developers to ready their applications by 6 December, but that the source would be "shocked" if that happened.
The source claimed that even if Apple delayed the launch of the store, it would most certainly try to launch it before Christmas to try and cash-in on the holiday season.
The company has told its developers that the new Mac App Store will not be a front for application demos, trials or beta versions, Apple Insider reports.
“Your website is the best place to provide demos, trial versions, or betas of your software for customers to explore. The apps you submit to be reviewed for the Mac App Store should be fully functional, retail versions of your apps,” the company told the developers.