Google has announced the acquisition of digital rights management software maker Widevine in bid to deploy sophisticated DRM security on its Google TV service.
In a blog post, the company said that as on-demand streaming services were on the rise, it was necessary to provide a certain level of security to content providers in order to protect their videos and other forms of media from piracy.
Widevine has seen much success in the DRM market, with its anti-piracy technology used on 250 million devices across the world.
“By forging partnerships across the entire ecosystem, Widevine has made on demand services more efficient and secure for media companies, and ultimately more available and convenient for users,” Mario Queiroz, VP of Product Management at Google said in a statement.
Google has promised to honour Widevine's current contracts and provide impeccable service to clients. Google plans to continue work on Widevine's existing portfolio and incorporate the technology with its own services.