Microsoft Lures Salesforce Customers With Cash

Software giant Microsoft has launched a new incentive program to lure businesses away from using's CRM software.

Microsoft is paying companies $200 for every user that switches to the company's cloud-based Dynamics CRM Online tool from Salesforce CRM software.

In a press release, the company said that the 'Cloud CRM for Less' scheme will run between now and the end of June next year.

Microsoft's corporate vice president for sales, marketing and operations for business solutions, Michael Park, said in an open letter that: “In making the switch from other solutions, such as, you will join thousands of companies that have found that Microsoft Dynamics CRM Online is easier to use, adds value to the technology investments they’ve already made and delivers greater business insight.”

According to the company, Data Reduction Systems switched to Microsoft's CRM solution and saved more than 50 per cent in user costs and achieved 100 per cent user adoption.