Microsoft is planning to incorporate an anti-tracking mechanism in its new Internet Explorer 9 web browser, designed to allow users to prevent sites from tracking their web activity for the sake of targeted advertisement.
The software giant has proposed a 'Tracking Protection Lists' feature, similar to the 'Do Not Track' feature proposed by the FTC, which will let users decide which sites are allowed to track their movements and which are not.
Microsoft's move is being considered as more reliable and secure than the FTC's proposal as it will give users the power to decide which advertisements to block and which not to block.
Although the software giant will not be providing the list itself, third parties, like privacy groups and security firms, will be allowed to offer their own lists of recommended websites to users.
Dean Hachamovitch, the vice president for Internet Explorer at Microsoft, said in a statement: “A Tracking Protection List (TPL) contains web addresses (like msdn.com) that the browser will visit (or “call”) only if the consumer visits them directly by clicking on a link or typing their address.”