Apple has rolled out 90 second long song previews for its iTunes music store in the US.
Back in August, the Cupertino-based company had sent notifications to music companies that it would soon be allowing users to listen a 90 second preview of the song, as long as it is at least two-and-a-half minutes in length.
In the notification, Apple had said that a longer song preview allowed users to make their on whether to purchase a song or not, claiming that it was in the best interest of both users and music labels.
Apple said: "We believe that giving potential customers more time to listen to your music will lead to more purchases."
The new iTunes feature was supposed to be launched on 1 September, but Apple was forced to delay the roll out by the National Music Publishers Association, which claimed that Apple first had to negotiate licensing terms with music labels before offering a 90 second preview of their songs.