Search giant Google has released its Message Continuity service, a cloud-based answer to Microsoft's on-premise Exchange email client.
Google's continuity solution is not aimed at displacing Exchange but to provide organisations with the means to back-up e-mails that get stored on an on-premise servers running Microsoft's popular software.
The search giant says that an organisation can lose up to $90,000 if their e-mail solution collapses.
The company explained that the Google Message Community works by replicating the e-mail accounts that are hosted on Exchange servers. Every email sent from and to the e-mail ids gets replicated on the Google cloud.
“If the Microsoft® Exchange Server fails, or requires scheduled maintenance or downtime, all you have to do is log into Gmail and continue regular, up-to-date e-mail communication through Google,” Google explained.
The company is also touting its e-mail continuity solution as the first step for transitioning to Google Apps.