ITV and Channel 4 are set to join the BBC's iPlayer on Sony's PlayStation 3 console.
According to the Guardian, the two commercial channels will soon be providing a catch-up TV service for PS3 owners with broadband access.
Both outfits already have on-line services with 4oD and ITV Player, but the move marks the first time a commercial station has made it onto the popular gaming console in the UK.
Sony reckons there are four million PS3s in the UK at the moment and that 80 per cent of them are hooked up to the Internet, which could turn out to be a nice little earner for the two advertising-driven broadcasters.
Further deals to bring the same services to Microsoft's Xbox 360 console have not been ruled out, though it appears the Redmond massive is currently content with the deal it has with Sky Player and is thought not to be looking further afield.
Channel Four has loads of cool stuff like The Inbetweeners, Misfits, The IT Crowd Black Books and Spaced. ITV has Coronation Street.