Kobo has updated its e-reader application to make the reading experience more 'gamified' and social.
The Kobo Reading Life application is designed to bring social networking features to the platform, allowing users to share snippets of the book they are reading, check-in with locations and characters in the book, and even earn reading badges, meant for the 'gamification' of the overall reading experience.
With the introduction of core social networking capabilities, Kobo aims to lure users into using its platform for reading e-books.
The app, which is only available for Apple's iPad tablet for now, can also provide users with statistics about their reading habits. Reading Life can tell users how many hours they have spent reading, how many pages were read in every session, the hours spent on each book and even the time of the day the book was read.
Mike Serbinis, CEO of Kobo, said in a statement: “People who are making the switch to e-reading and building their lifetime libraries want an innovative social experience to go with it. E-reading is going social, local and real-time with Kobo Reading Life, allowing us to create a fun, engaging and meaningful experience for our users.”