Mobile phone carrier Three UK has become the first operator to offer unlimited data service for those who sign up for its One Plan tariff, a move that undermines recent restrictions imposed by its competitors.
Three UK used the words "all you can eat data" and "unlimited" in its press release, which shows its determination to differentiate itself from the rest of the mobile phone networks.
A spokesperson for the company said that the company has built a network "with the scale and scope to meet people’s data needs both now and into the future" and that they expect to see more people using mobiles (and mobile devices) to access the internet by 2015.
The One Plan offers customers 2000 minutes, 5000 intra-network minutes, 5000 texts and unlimited data for £25 per month on a two year contract.
To Three UK's credit, current One plan customers will be automatically updated to the new package and anyone who signs up on the network from tomorrow will be able to get the offer.
The press release sent to us did not contain any small prints but we can assume that you won't be able to do peer to peer or use mobile phones with an One plan tariff as a wireless Hotspot, something that all Android OS 2.2 phones (and later) are capable of.
In addition, you will be able to use your phone to make free VoiP calls via Skype, have access to MSN Messenger and free voicemail as well.
The One plan is also available on SIM only tariffs on a twelve months contract which means that you should be able to use the device in *any* mobile device including the iPhone, the iPad (with some crafty hacking) and scores of forthcoming tablets.
Unlimited data plans were very popular in 2008 and 2009 but lost their appeal after consumers complained about restrictive terms and conditions as well as low fair usage policy limits; this prompted the UK Advertising Standards Authority to investigate "unlimited data plan" claims in June 2010.