DigitalTrends' Jeffrey Van Camp has some bad news for computer shoppers: PCs now cost on average six per cent more than they did in 2009, and worse is likely coming.
According to NPD data cited by Van Camp, the average retail PC price in the U.S. is $615 (£394), up from $580 (£372) in 2009.
However, some contextual analysis is in order. We have to remember that 2009 saw an all-time nadir in personal computer prices due to the global recession, and if prices are now rising due to what we should all hope is a recovery gaining traction, that may not a bad thing in the big picture.
Van Camp also observes that the rise in PC prices is also partly due to buyers turning to higher-end PCs and prices of laptops, which are the largest market sector, stabilising — 2009 also saw the peak of the netbook fad. Van Camp speculates that the tablet computer's popularity may mean that the PC may revert to something of a luxury item status.
He also suggests that Apple's burgeoning market share advance may have something to do with the average price increase, with the Mac's market penetration standing at a record high of 10.4 per cent, with the average Mac selling for $1,360.00 and the price inflation evidently not dampening sales prospects, with PC sales growth of roughly 14 per cent in 2010.