The British Phonographic Industry (BPI) has asked for Google to help the music industry worldwide fight the "scourge" of piracy even as it heavily criticised the role played by the search engine for linking to illegal downloads sites.
In a report published today, the BPI highlighted the role played by search engines, especially Google, in helping millions finding illegal downloads.
The report added that it was not hard to see why search engines were so popular, "Key in the name of any popular artist, add search terms like "mp3" or "download" - both neutral terms - and typically the large majority of results that appear are blatant links to illegal downloads."
The BPI is urging Google to play an active role in censoring its search results, something that it is starting to do in the US at least.
A few weeks ago, we reported that Google has quietly provided the Recording Industry Association of America with a suite of antipiracy tools, something that could be done here as well.
One of Google Search's most recent features, Instant, was singled out as being particularly useful in driving traffic to "rogue" websites.
“The predictive search tools offered by some search engines go further by actively directing users towards free illegal downloads by auto-completing artist searches with additional phrases", the report added.