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UK Shoppers Prefer More Expensive Apple iPad 3G

Data compiled by research analyst firm Context Research shows that the 64GB, 3G version of the Apple iPad was the most sought after model in the UK.

Context Research's analysis showed that only 20 per cent of iPad sales in November were for the non Wi-Fi version with the overwhelming majority of sales being done through mobile networks.

In mainland Europe, Wi-Fi-only models account for more than 40 per cent overall, showing how competitive the UK market is in general as networks subsidise the Apple iPad to win sales.

Being able to spread the cost of the iPad over two years also means that UK shoppers do not fear to opt for the more expensive models wiht nearly half going for the 64GB model, nearly twice the proportion compared to European customers.

In an interview with V3, Jeremy Davies, the founder of Context Research said that Apple was the first to market something that has a universal appeal before adding that it will be interesting to see how the competition stacks with CES, MWC and CeBIT coming in the first quarter of 2011.

He also added that sales of iPad increased by around 6.5 per cent in November compared to October, sustained most probably by the introduction of the iPad on Pay Monthly contracts.

Back in July, Context Research published data that showed that the arrival of the iPad in Europe had tripled the sales of tablet computers in general.

In the retail though, things seem to be slightly less spectacular with the Galaxy Tab firmly ahead followed by the Archos 7 Home Tablet on Amazon's Best selling tablet list. The iPad 16GB Wi-Fi and the 64GB 3G version are 3rd and 4th respectively.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.