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HP Launches 'Catalyst for Change' Cisco Trade-In Scheme

Hewlett Packard (HP) has launched fresh assault on rival Cisco, offering its network switches at discounted rates to customers whose Cisco networking equipments are approaching end of service in 2011.

As part of its 'A Catalyst for Change' scheme, so named as it targets Cisco's line of Catalyst switches, customers who agree to trade-in their Cisco switches will be eligible for discount of up to 20 per cent on all A-Series and E-Series switches.

HP says that the market for Cisco networking product upgrade is worth $9 billion, and it is hoping to syphon off some of it with the scheme.

According to tech news site Information Week, the company is promoting partner and re-seller AdviseX Technologies as the main player in the scheme.

Marc Sarazin, executive VP of sales and marketing at AdviseX said in a statement: “Not only is a huge volume of Cisco gear reaching end of life, we saw a lot of customers put off scheduled network upgrades when the economy slowed down, so there's pent up demand there, too.”