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Sony's iTunes rival comes to UK and Ireland

Sony has launched its own cloud-based music subscription service in the UK and Ireland to challenge the dominance of Apple's iTunes.

The “Music Unlimited powered by Qriocity” music subscription platform will not be based on a song download structure, instead it will allow users to stream music to a range Sony devices. The supported products include the PlayStation 3, desktops, Blu-ray players and Bravia TVs.

The company said that the service, which has six million songs in its catalogue, will also allow people to synchronise existing play lists with platforms like Apple's iTunes.

The service will initially be available only in the UK and Ireland, although Sony plans to launch the service across a range of countries over the coming year, including: Australia, Canada, France, Germany, Italy, Spain, New Zealand and the U.S.

The service will be available in two versions: basic and premium. Those subscribing to the £3.99 monthly plan will have access to genre specific channels while those paying £9.99 per month will have access to the whole catalogue.