The sales of iPad magazines have started to decline after a booming start, data released by US Audit Bureau of Circulations has revealed.
As Electronista reports, Apple's 'magical' device has failed to revive the dwindling sales of print magazines as everyone thought it would.
When the iPad version of Wired magazine was launched, it had managed 24,000 downloads on the first day and went on to sell 100,000 copies in June.
However, the success was short lived as it received merely 31,000 downloads each month between July and September. That number dropped to 22,000 and 23,000 respectively in October and November.
Meanwhile, Vanity magazine, which sold an average 10,500 copies on the iPad each month, received only 8,700 downloads in November.
The Audit Bureau of Circulations released the data based on the figures given out by publishers wiling to share the data.
When Apple had launched the iPad, it was hailed as the saviour of magazines and newspapers which were struggling with declining sales.
However, publishers believe that the monthly sales figures will rise in the new year as more people purchase tablet PC devices during the holiday season.