Skip to main content

Google Rivals Launch Local Advertising Feature Called Tags

Businesses looking to counter Google's move into the lucrative local advertising market in the US have launched an 'anti-Google' alliance of sorts, attempting to prevent the search engine giant from a getting a hold on the market.

According to TechCrunch, several local listings companies that feel threatened by Google have teamed up with a New York based start-up called Yext to launch a new service called Tags, that would allow businesses to list their services across major listing websites.

Some of the companies taking part in the anti-Google alliance include MapQuest, Citysearch, Yellowbook, Local.com, SuperPages, White Pages, MerchantCircle, and Topix.

The new service will let the businesses label their listings with a small colored tag that would make them stand out in a search on a local listing website. The tag will contain additional information about the business, discounts and mobile coupons.

Google already offers a similar service for local businesses to highlight their establishment on Google Maps, Google Places and its massive search engine.