As expected, Samsung will launch a rival to Apple's iPod Touch called the Galaxy Player 50 that is based on its popular Galaxy S smartphone.
The 16GB version of portable media player costs £180 at Amazon with the 8GB version selling for £30 less.
Both will go on sale on the 7th of January and will come with £3 worth of MP3 downloads courtesy of Amazon. Oddly enough, the media players are available only in white is available at the time of writing.
The 84g device comes with a 3.2-inch capacitive touchscreen, a FM radio, a set of premium earphones (according to Samsung), compatibility with Google Android Market and BBC iPlayer, GPS, accelerator, a microSD card slot, support for a wide variety of file formats and Wi-Fi.
There is even a 2-megapixel camera onboard one, one that can also record movies and share with other DLNA-compatible devices.
Samsung has thrown in the ThinkFree office suite for those looking to use the Galaxy Player 50 as a business tool, which is quite handy for managing Microsoft documents on the move.
The Galaxy Player 50 is not only more powerful than the iPod Touch (albeit with a smaller screen and less pixels) but it is also less expensive.