This year's Consumer Electronics Show in Las Vegas may have been dominated by tablets - but Samsung has used Google's popular Android mobile OS to create the Galaxy Player 50 - a device the company claims is the world's first Android-based MP3 player - to rival Apple's iPod.
Judging by the device's specs, 'MP3 player' is underselling it somewhat. Complete with 3.2-inch touchscreen, the Galaxy Player 50 resembles Samsung's Galaxy S smartphone. It can play back a wide variety of audio and video file types including MPEG4, WMV and DivX/XviD.
Unlike Apple devices such as the iPhone 4 and iPad, the Galaxy Player's browser is also compatible with Adobe Flash, enabling users to make use of a wide range of content from streaming video sites such as YouTube.
The Android 2.1 device boasts a 2-megapixel camera, Wi-Fi connectivity and GPS. It comes pre-installed with a range of apps including an e-book reader and BBC iPlayer, and comes with full access to Google's Android Market to download more.
Two models are available, with a capacity of 8GB (£149.99) and 16GB (£179.99). Further storage can be added using the device's micro-SD card slot.
The Galaxy Player 50 is available to pre-order from Amazon, Play and Argos.