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Nvidia To Rival Intel With Project Denver

The CEO of Nvidia, Jen-Hsun Huang, closed his press conference with a slide about a secret project called Denver, which is a high performance ARM core designed by the Santa Clara based semiconductor firm.

This is Nvidia's first endeavour in the CPU market and was its only option as it is unlikely Intel would have provided it with an x86 license.

The announcement coincides with Microsoft's demonstration of Windows working on an ARM-based platform; Microsoft announced that the next version of Windows would support Nvidia-based ARM chips amongst others.

Nvidia is the only ARM licensee that has a graphics IP portfolio and the act that Nvidia mentioned a high performance core means that we're likely to see something from based on the Eagle, which will come in 2012.

The announcement is important for ARM as it confirms the company's ambitions to take both AMD and Intel head on in the non-mobile market as early as next year.

For Nvidia, it means that it can now rival Intel and AMD on equal footing with both GPU and CPU offerings.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.