Microsoft's Xbox 360 gaming console sold more units in the UK than rival Sony's PS3 in 2010, data released by UKIE has revealed.
According to the trade body, Microsoft raked in £232 million from Xbox 360 sales in 2010, while Sony fell narrowly behind with £229 million.
Microsoft also topped Sony in terms of gaming software revenue, making £538 million compared to Sony's £414 million.
Overall, the UK's video game industry was worth £2.88 billion in 2010, down from £3.3 billion in 2009.
UK gamers purchased 25.8 million peripherals valued at £545 million. Consumers also purchased 63 million console and PC games in 2010, almost one per person in the UK.
Mike Rawlinson, the director general of UKIE, said in a statement: “As the UK’s leading creative industry, these figures demonstrate the increasingly popular position of video games in everyone’s everyday lives, and the strength that the sector has to see it through tough times.”