Microsoft CEO Steve Ballmer has claimed that his company’s Xbox is the most popular brand amongst young consumers.
When asked in an interview with CNBC on Thursday, how he is going to get his company to resonate with young consumers the way both Apple and Google do, Ballmer maintained that Microsoft is one of the foremost brands in market.
“The most popular young consumer brand in the electronics business is ours, the Xbox,” he told interviewer Maria Bartiromo.
Ballmer did concede that rival Apple is at least up there with Xbox, but just falls short.
“You could say, OK, we and Apple can go at it,” he said.
Today’s children, he explained, are using Xbox for all the exciting things in their lives, and that is the main difference between the brands.
“Every kid grows up with Microsoft Office to do their homework, but the exciting part of their life is what they're doing online, is what they're doing with their friends.” he said. “It's gaming, it's DVD. And Xbox is square in the middle of that.”
“So I like our seat at the table, if you will.”