You'd be forgiven for thinking that this year's CES was the exclusive domain of the tablet PC with more than 100 iPad wannabes strutting their stuff in the Nevada desert.
Dig a little deeper into the giant pile of monolithic black identikit slates, however, and you might just find a gem or two.
Razer, a company best known for its very cool but very expensive accessories for truly hardcore gamers, has come to the table with one of those extraordinary devices which will divide the gaming community on love/hate lines.
Put simply, it's a seven-inch touch-screen netbook running full-fat Windows 7 with enough processing grunt to play even the most demanding PC games.
Unfortunately for those of you reaching for your credit cards, it's a concept design, but from what we've seen a fully working and viable one.
Razer CEO Min-Liang Tiang is telling anyone willing to listen not to be fooled by the unit's Intel Atom processor insisting that it's an as-yet-unreleased variant of the netbook staple and is backed up by some serious and secret graphics grunt which handles hardware acceleration allowing games like Left4Dead 4 and World of Warcraft to hit 30fps without breaking a sweat.
If you're wondering just how playable WoW would be on a seven-inch screen what with all of those on-screen buttons and whatnot, just think HDMI out. Hook the Switchblade up to the 42-inch flatty in your living room and you could well have the best luggable gaming machine ever.
Add to that the fact that the custom keyboard has keys which are tiny (we're guessing LCD) screens in their own right, and will automatically adapt to whichever game you happen to playing, and we reckon Razer is on to a winner whatever the price.
Rest assured, that price won't be comfortable reading if this little marvel ever does go into production, but we'll see you in the queue.
In the meantime, have a little drool over the video below if you can get through the annoyingly earnest intro without hitting the stop button.