Online sales hit an all-time high during the Christmas period, according to new research.
A study conducted by market research firm Tealeaf, revealed that online retailers made £2.8 billion in sales over the Christmas period.
Tealeaf found that 44 per cent of Britain's adult population had increased their online shopping budgets this Christmas compared to 2009, with 58 per cent claiming that the Internet is a more convenient medium of shopping.
The company also informed that 52 per cent of Britons thought that online shopping was less stressful and was cheaper even after the addition of postage and shipping charges. The news will be heartening for online retailers struggling to recover from the economic slump.
A separate study, conducted by eDigitalResearch, revealed that almost two-thirds of Brits went online to shop on Christmas Day and Boxing Day. On Boxing Day 30 per cent of Britons logged on to the web to grab discounts, while 62 per cent of people browsed online shopping portals on both days.
Chris Russell, a founding Director at eDigitalResearch said: “It is unsurprising that internet use over this festive period increased. Given the imminent January VAT hike and unpredictable weather conditions this year, retailers began ‘after Christmas’ sales earlier online than in stores, enticing shoppers to log on and shop for discounts."