Foursquare Launches New Business Pages

Foursquare has unveiled its new business pages, aimed at helping brands and local businesses advertise their services on the platform.

Announcing the move on Twitter, the location-based social network now offers separate pages for both companies with a physical location, ‘Venues’, and those without, ‘Brands’. Each page contains a walkthrough guide, explaining how businesses can run campaigns using the platform.

On its Venues page, Foursquare claims that it can help users to create tailored special offers which can then be targeted towards a business’ most loyal customers. To those that sign up for its free ‘Merchant Platform’, Foursquare also offers campaign analytics through a customised 'Venue Stats' dashboard, allowing venues to track customer foot traffic over time.

For Brands, Foursquare is offering both Pages and Custom Badges, which companies can use to encourage customers and fans to “do interesting things in their neighbourhoods and communities”.

The move comes as Foursquare battles to stave off increased competition from market giant Facebook and the launch of its own location-based service, ‘Places’, late last year.