Google has reaffirmed its commitment to electronics books as the future of reading, shelling out an undisclosed sum to acquire market specialist eBook Technologies.
Although the terms of the deal haven't been disclosed by either party, a message on eBook Technologies' website declares that the company will be working with Google on: "providing a first-class reading experience on emerging tablets, e-readers and other portable devices."
It's an area that both companies have a certain experience in: eBook Technologies, before its acquisition, produced eReaders, a personalised 'Online Bookshelf' product that could collate a user's purchased and downloaded content for easy access, and tools for converting and publishing content in a variety of formats for differing platforms; Google, on the other hand, is fresh from launching its device agnostic eBook Store in the US, with an international roll-out planned for the near future.
While the growth of eReaders has been remarkable, with both Amazon and Barnes & Nobel naming their respective own-brand devices as the most popular products ever to grace their web stores, the burgeoning tablet market may prove even more of a draw: a dedicated device is a hard sell for all but the keenest of readers, but a free application customers can run on their iPad or Android tablet is a sure-fire winner.
It's not known whether eBook Technologies will continue to sell its solutions to other providers, or if Google now has sole rights to the company's many developments in the electronic book sector.