As Apple approaches its ten billionth iOS download, figures reveal that the average user has installed 60 individual Apps on each and every device out there.
Bean-counters at market analysis outfit Asymco have done the maths and have announced that App downloads will overtake music for the first time at some point in the next few months, probably March if the current curves are anything to go by.
Using all of his fingers and toes, Horace Dediu has also worked out that App downloads will reach that 10 billion milestone in less than half the time it took iTunes to pump out the same number of music tracks - 31 months compared to 67.
There are lots of revealing charts and whatnot over at Asymco if that kind of thing floats your boat, but probably the most telling figure is the number of Apps installed on each and every iPad iPod Touch and iPhone out there.
Using figures gleaned from Apple, it turns out that punters are downloading more than 30 million titles a day and, as the installed base continues to grow, so does the number of downloads. Dediu estimates that that 60 Apps have been downloaded for every iOS device ever sold.
As ever, there is some devil in the detail. There's no indication of what proportion of the downloads are free Apps, but with one commenter admitting that his spending on iOS Apps amounts to a whopping $450, it's clear that there are many users out there who won't be switching to another OS platform any time soon, simply because they have invested so much cash in Apple's iDevices.
Dediu is predicting that things can only get better for Apple as its App empire continues to expand. "Growth like this is hard to get one’s mind around. Not only are downloads increasing, but the rate of increase is increasing," he writes, coming to the startling conclusion, "Apps consumption is increasing at a rate to overtake the PC software market."
If you happen to be the lucky punter who downloads Apple's ten billionth App, you could be in for a nice surprise. The company is offering a $10,000 iTunes gift card to whoever time it right, no doubt by watching the company's counter and trying to hit the buy button at exactly the right moment.
Wikipedia founder Jimmy Wales won't be happy with the findings. He reckons Apple's domination of the App market represents a threat to the openness of the Internet.