Nintendo's latest portable console, the 3DS, will carry an official suggested retail price of £230 against $250 in the UK (roughly £156.50), prompting remarks that British buyers will be ripped off again.
The US price is less than the $299 many had rumoured but for UK buyers, it now means that the price of the 3DS will be as high as that of the cheapest Playstation 3 or an Xbox 360 Slim and Kinect combo.
As reported previously, more than 30 games, which will make full use of the console's onboard gyro and the three embarked cameras, will be available at launch and the Nintendo 3DS is likely to be launched on the 18th of March 2011.
The portable gaming console, which is available in Cosmo Black or Aqua Blue, will come with its own online store called the eShop.
Like the App store, it will allow users to download content like games and potentially others. The content can be downloaded at any time, even when the console is in sleep mode.
To be fair though, UK prices include value added tax at 20 per cent while prices in the US do not necessarily include all the local taxes and some like Games Basement have already listed the gaming console for £160.