Google will take on Groupon, Livingsocial and other cluster buying websites with its new Google Offers.
A confidential document obtained by Mashable (opens in new tab) shows that “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily e-mail”.
As expected, the service will be powered by Google Checkout and will include an array of social sharing features all geared at spreading deals virally.
Google is apparently seeking businesses to take part in Offers - which s currently in beta - and is going the extra mile by having a writing team in place to get their marketing copies ready.
It is likely that Google had plans for Offers long before its attempted acquisition of Groupon for $6 billion failed.
Groupon is now seeking an IPO for $15 billion, and if Google Offers succeeds, things might go sour for the biggest group buying website of them all.
The implications of Google Offers goes beyond merely competing with Groupon. This, in essence, is an evolution (or an extension) of Adwords, one which shows how Google is looking to move beyond the bog-standard text advertising to generate sustainable revenue.