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Google Offers To Compete With Groupon

Google will take on Groupon, Livingsocial and other cluster buying websites with its new Google Offers.

A confidential document obtained by Mashable (opens in new tab) shows that “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily e-mail”.

As expected, the service will be powered by Google Checkout and will include an array of social sharing features all geared at spreading deals virally.

Google is apparently seeking businesses to take part in Offers - which s currently in beta - and is going the extra mile by having a writing team in place to get their marketing copies ready.

It is likely that Google had plans for Offers long before its attempted acquisition of Groupon for $6 billion failed.

Groupon is now seeking an IPO for $15 billion, and if Google Offers succeeds, things might go sour for the biggest group buying website of them all.

The implications of Google Offers goes beyond merely competing with Groupon. This, in essence, is an evolution (or an extension) of Adwords, one which shows how Google is looking to move beyond the bog-standard text advertising to generate sustainable revenue.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.