Apple App Store Reaches 10 Billion Downloads

UK-based Gail Davis of Orpington became the winner of a $10,000 App Store gift card after she dowloaded the 10 billionth download from Apple's App Store at around 10:30 yesterday morning.

Davis downloaded an app called Paper Glider from a small UK-based iPhone app developer called Neon Play. Paper Glider is currently the most popular free iPhone app in the UK.

More than seven billion apps have been downloaded in the last year alone, an astounding rate of growth given that it took Apple over 18 months to get to the one billion app milestone.

The App store was opened in July 2008 and has since been widely emulated by rivals such as Nokia, Google, Blackberry and Microsoft.

Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, said in a press release that the App Store had surpassed Apple's wildest dream.

It is therefore not a surprise that the company has decided to extend the service to the Mac desktop environment through the recently launched Mac Store.

There are currently more than 350,000 apps in the App store available for the iPhone, the iPod Touch, the iPad and perhaps in a near future on the Apple TV.