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What's Next For Apple App Store After 10 Billionth Download

It's been more than 24 hours now since the App Store smashed through the 10-billion download barrier and there are hints that the service will continue to grow at an exponential rate.

The Apple app store hit the seven billion downloads on the 20th of October 2010 and according to the Apple's SVP of Worldwide Product Marketing, Philip Schiller, seven billion apps have been downloaded over the last 12 months.

Therefore, in the last three months, just under 1.33 million apps were downloaded every hour and while on average over the past year, around 800,000 apps have been downloaded every hour.

This means that the download rate for the quarter ending the 22nd of January saw a rate of growth 60 per cent higher than the whole of the year.

Even if the Apple App Store maintains this rate, the number of downloads will grow by one billion every month or so which means that the 20 billionth download should be reached by the end of October.

In reality though, Apple is likely to hit that milestone as early as the end of June 2010, our calculation - based on official Apple announcements - shows.

There are already 160 million confirmed iOS devices, all of which can download applications from the app store.

This number is set to rise significantly this year as the Apple TV is introduced as another iOS device and Apple starts selling the iPad, the iPhone, iPod Touch and Apple TV to even more territories.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.