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Google Re-Targets Search Result Spam

Google has vowed to reduce the level of spam in its search results as the company continues to be criticised for its repetitive results.

In a blog post, Matt Cutts, Google's principal engineer, announced that the company will be doubling its efforts to tackle the level of spam on the platform.

Google said that it will be tweaking a recently introduced document-level classifier in its search engine, which will make it difficult for websites with spam-like on-page content to rank higher in the search results.

“The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments. We’ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010,” Cutts explained on the blog.

The company is also working on new techniques that will prevent websites with low-quality content or with copied content from ranking higher in Google's search rankings.