Twitter looks set to triple its ad revenue as more companies use the platform for marketing, a new report predicts.
Market research firm eMarketer claims that ad revenue on Twitter could rise from the $45 million it made in 2010 to $150 million this year. Of this, eMarketer reckons $140 million will come from US advertisers.
Twitter, which introduced its advertising programme in April 2010, could generate an advertising revenue of $250 million by 2012, the research firm predicts.
According to eMarketer, Twitter will remain some way behind market leader Facebook, which looks set to generate $4.05 billion this year, but expects it to overtake second place MySpace in 2012 when the ailing social network is expected to raise only $156 million.
News Corp-owned MySpace looks set to generate $184 million this year, down from the $288 million raised last year.
“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, eMarketer principal analyst. “In 2011 it must work overtime to give its early advertisers a positive experience.”