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Amazon Plans To Expand Grocery Delivery Service

According to reports, Amazon is looking to expand its free grocery delivery service, AmazonTote across the USA.

The Financial Times (opens in new tab)has revealed that the new initiative is currently undergoing internal testing in Seattle, where it has operated under the AmazonFresh (opens in new tab) brand name since 2007.

The service delivers groceries on an allotted day ever week, bagged in reusable Tote bags for free. There are also no minimum order requirements.

Aside from food, users can also order household supplies and other items such as pet products, beauty items and cleaning goods.

According to the Wall Street Journal (opens in new tab), the aim of the new venture may be to tempt users into impulse buying products, such as books and DVDs, so that they arrive with the weekly free deliveries.

"What they want to have is a truck come to your house once a week to deliver whatever you want in it," Fiona Dias of rival firm GSI commerce claimed.

She added that Amazon wanted it so that people, "never have to leave your house to shop again."

A service similar to AmazonTote was also launched in the UK last summer and has been operating under the name Amazon Grocery-beta. (opens in new tab)