Hitachi GST has announced the launch of a new range of hard disk drives, the Ultrastar 7K3000, aimed at the booming enterprise market.
The drives, which are already being seeded on the market, will be available either as 2TB or 3TB models and will consist of five platters (10 heads) of varying capacity.
The storage company is not focusing on performance like many of its rivals but rather on low power consumption and high reliability.
HGST claims that the Ultrastar 7K3000 is the first enterprise drive to come with a two million hours mean time before failure (MTBF) which means that the drives are statistically almost twice less likely to fail.
This, according to, Steve Pereira, Vide President EMEA for HGST, means lower total cost of ownership and improved up-time thanks to reduced failures.
In addition, the Ultrastar 7K3000 consumes nearly a third less power compared to the previous generation while providing 50 per cent more capacity per unit volume.
The drives, which are available either with SATA or SAS interfaces, feature either Hitachi's own proprietary hardware encryption technology for the former or in the case of the SAS models, designed with the industry standard TCG Enterprise_A encryption in mind.
HGST hasn't yet confirmed the pricing of both models but they are likely to be significantly more than their consumer-oriented Deskstar 7k3000 models.