Online retailer Shopto has already cut the price of the soon to be announced Nintendo 3DS to less than £200, a saving of £30 compared to the suggested retail price of £229.99.
The portable gaming console, which will be the first to come with a 3D screen that doesn't require any glasses, will be released on the 25th of March and is gradually building some serious traction.
The Nintendo 3DS is currently the fourth hottest future release on Amazon despite the fact that it won't be available for another two months. The device comes with a 3.53-inch widescreen LCD display with a 800x480 pixel resolution (240 pixels for each eye).
There's also a smaller 3-inch LCD display which is touch sensitive and has a resolution of 320x240 pixels. The console will also be able to record in 3D thanks to two VGA cameras at the back.
Other noteworthy features include the ability to create adhoc networks and automatically exchange data with other Nintendo 3DS systems, an E-Shop which allows users to browse and download games and applications from within the console as well as a SD memory card slot.