Badoo.com, which describes itself as 'social dating' site, has announced that it now boasts some 100 million users.
Its success - it says - is due to combining a mix of both social networking and on-line dating, hence its self-styled appellation.
The four-year-old start-up claims to register over 300,000 new users each day. It also earns a few bob; claiming consumer spending on the site will top $100 million (£63 million) this year.
The global, multi-lingual, location-based, network, focuses on chatting, flirting and virtually meeting new people.
It says its Facebook app has become the world’s largest and fastest-growing Facebook dating app.
Badoo first took off in Spain following its launch in November 2006 before going on to attract on-line flirts in Italy, France and Brazil. It is now among the 50 top sites in France, Italy, Spain, Portugal, Brazil and across Latin America - and among the top 10 in Congo, Cameroon and Angola!
More prudish Anglo-Saxon countries are a little slower on the uptake but they're gradually coming around, Badoo claims in a celebratory press release today.
Badoo has a London office but admits the site is still less well-known. "In the English-speaking world, we’re the biggest thing you’ve never heard of”, said Bart Swanson, Badoo’s COO. "But that is now starting to change."
The advent of geo-location apps and the spread of smart-phones, has helped to fuel the site's growth over recent months. That there is also a shift from dating based on shared interests to dating based on location, or "dating by satnav".
"The first and biggest shift is from ‘marital dating’ to ‘social dating’ or casual dating”, said Swanson. "In short, on-line dating is no longer all about meeting your spouse or life-partner. It’s about meeting a lot of people in a short time, at short notice, in an easy, fun, relaxed manner."
"We are enabling social change, both off-line and on”, he burbled.