Sky has announced that 70,000 homes have signed up to its 3D package since its October 1 launch.
According to chief executive Jeremy Darroch, the service has got off to a “great start”, having reached the total in just a few months.
"We are very happy with the progress of 3D to date and are really encouraged by the feedback we are getting from customers," he added.
Sky 3D's channel director John Cassy said that about half of all 3D TVs sold in the UK are now hooked up to the service and claimed that “thousands more” are joining every week.
"The hugely positive response from customers, all of whom are tuning into Sky 3D on a weekly basis, gives us great confidence for the future,” he added.
Cassy said that, since launch, the service has had a number of world firsts, including the TV premieres of Avatar, Alice in Wonderland and the Toy Story trilogy. The company is also soon to air its 100th live sports 3D broadcast.
"We are also continuing to increase the breadth of our 3D programming, including performances by Diversity, natural history documentaries from Sir David Attenborough, and another world first,an upcoming broadcast of ENO's new production of Donizetti's Lucrezia Borgia," he concluded.