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Sony NGP Price "Not Going To Be $599" Says Yoshida

A top Sony Computer Entertainment executive has said that the price for its newly unveiled Next Generation Portable (NGP) hand held console will reflect its "proper value".

According to Game Informer, Shu Yoshida, the president of SCE worldwide studios, said that pricing has always been a key factor while launching a new PlayStation device.

“From the very beginning of the project -- since 2008 -- pricing was one of the considerations that we had. Hopefully when we announce the price, people will see the proper value,” Yoshida said.

“It's not going to be $599,” he said, plucking a figure out of the air.

When Sony had first launched the PSP hand-held gaming device in 2005 it cost about $300, as did its successor, the PSPGO. But with the hardware that comes with NGP, it is expected that the new device will be more expensive.

Sony's NGP will give direct competition to Nintendo's upcoming 3DS hand-held gaming device, which allows users to play 3D games without wearing special glasses.