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Apple sued again over iOS privacy fears

Apple is on the wrong end of yet another privacy lawsuit as a Californian user seeks to stop the company from allowing developers to leach personal information.

The suit was filed last Thursday and, according to an IDG report published on CIO, the complainant is seeking class action status.

"Apple's privacy policy is opaque and confusing but one thing is clear: it does not inform mobile device users that by providing application developers with their UDID, Apple enables them to put a name to highly personal and in many cases embarrassing information derived from app downloading activity and usage, and internet browsing history, that would otherwise be anonymous," the suit reads.

Every Apple device has a Unique Device Identifier (UDID) and developers who have access to that number can get their hands on all sorts of interesting data about your App purchasing habits, and sell that information on to the highest bidder.

The suit claims that the information gleaned from UDID tracking data is enough to expose a user's "real world identity" although tying an individual to such data would require some wishful thinking and guesswork on behalf of the recipient.

It's not the first time Apple has found itself in hot water over UDID tracking which in our opinion is about as scary as having a Tesco Clubcard.

Every time you use a credit card, drive your car log onto the Internet, visit a doctor or use the phone, book a flight or even walk down the street, someone somewhere is tracking your every move.

How knowing when you downloaded an App, or even where you were when you downloaded it, is a threat to personal security is a bit beyond us, but we're sure you'll enlighten us in the comments below.