Cable broadband provider Virgin Media has announced a boost to its mid-range 20Mb/s broadband service, claiming to add an extra 50 per cent onto the service's existing upstream and downstream speeds.
The new package offers 30Mb/s downstream bandwidth and 3Mb/s upstream bandwidth, up from 20Mb/s and 2Mb/s on the existing offering - and a not-insignificant boost.
The increase replaces the existing 20Mb/s 'XL' service, with all new customers receiving the faster connections at no extra charge - and, in some cases, even saving a small amount compared to the old pricing structure.
The news isn't all good, however: existing customers will remain on the 20Mb/s package unless they pay a £30 fee to have their cable modem replaced with Virgin's new SuperHub, required to get the faster speed. Those who choose not to pay will remain on the 20Mb/s service.
In a statement announcing the changes, Virgin Media took the opportunity to attack ADSL broadband providers and BT's upcoming Infinity fibre-optic broadband service, claiming: "Unlike other fibre optic broadband services based on VDSL technology, such as BT Infinity, Virgin Media customers can expect to receive speeds close to the stated headline 30Mbits/sec speed, and aren’t subject to the 'speed lottery' that plagues broadband delivered over telephone wires."
The new 30Mb/s service is available to all new customers - and existing customers with £30 to spare - starting from today.