Microsoft’s new Windows Phone 7 platform is still lagging behind the company’s older Windows Mobile OS, new data has revealed.
According to fourth quarter figures released by research firm NPD Group, Windows Phone 7 only holds 2 per cent of the US smartphone market, putting it on a par with Palm’s webOS and coming in at half the size of Windows Mobile at 4 per cent.
NDP found that Widows Phone 7 also debuted with a lower market share than either Google’s Android or webOS at their respective launches.
Despite being new to the market, Windows Phone 7 is already in real danger of falling too far behind its rivals to be a serious competitor.
Android is going from strength to strength, having notched up a 9 per cent share increase from the previous quarter to sit at the top of the pile with 53 per cent of the market.
Apple’s iOS and Research in Motion’s BlackBerry operating systems both fell by 4 per cent and 2 per cent respectively to finish at 19 per cent each, still some way ahead of Microsoft’s platform.
"With its mid-quarter launch Windows Phone 7 entered the epicenter of competition between iOS and Android at AT&T. Both competitors offer mature feature sets and large app libraries," said Ross Rubin, executive director of industry analysis for NPD in a statement.
"Microsoft has made the case for Windows Phone 7's differentiation and improved integration. Now, the company must close the feature gap, offer more exclusive capabilities, work with partners to deliver hardware with better differentiation, and leverage its extensive experience in driving developer communities to increase its app offerings."