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Amazon To Offer No-limit Online Video Streaming Via Lovefilm?

Amazon has just finalised the purchase of online and postal movie rental service Lovefilm and may be looking to offer unlimited online video streaming to its Prime customers.

Engadget (opens in new tab) posted a screen capture of what seems to be a new video streaming service which will apparently offer unlimited, commercial free, instant streaming of movies and TV shows to Amazon Prime members.

The resolution will be limited to standard definition, which means that the content may need to be upscaled if watched on a large television set.

Those looking for HD content will have to switch to the Amazon Video on Demand service which is not free. Amazon looks set to take on Netflix whose Watch Instantly service is available in the US for around $96, more than the $79 that an Amazon Prime membership costs.

The same service costs £49 in the UK and gives users free next day delivery on items sold and dispatched by the website. Rolling the service out in the UK will be considerably easier because of the presence of Lovefilm.

Let's see whether Apple may swoop in and buy Netflix in order to compete with Amazon although at an estimated $12 billion, the online video outfit wouldn't come cheap.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.